Is the Buyer's Journey Costing You Leads?
Use this template to map out the buyer's journey to see how you can make it even more customer-centric.
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Is Your Customer Experience the Reason Digital Mortgage Shoppers Aren't Converting?
Let me know if this has happened to you...
It is peak home buying season and you are flooded with loan applications...
The market is competitive and your borrowers are relying on a quick turnaround...
But the borrower's application wasn't complete, and you're still waiting on documents...
Have you ever lost out on an application because the borrower went with another lender while you were waiting on documents?
In the mortgage business, if you're not first, you're last...
Do you have a pulse on the steps of the buying process that is costing you loans?
We are LenderHomePage, creator of the Buyer's Journey template, and no one is more passionate about streamlining the loan application process than we are.
Over 18 years ago, we launched LenderHomePage and began our mission to power the mortgage industry through cutting-edge, easy-to-use software by launching our mortgage business websites for mortgage brokers and loan officers.
We had a great product, but the real problem mortgage brokers and loan officers faced wasn't just getting more leads, but also streamlining the entire application process...
Because of the transition of consumer behavior to a digital expectation, a website wasn't enough...
So we added a full service POS system called Loanzify, which streamlines the entire process, including pre-approval...
And because of the all-in-one solution created by our website and POS system, our customers have been able to close more loans, faster, while creating an impeccable customer experience that leads to referrals and repeat buyers.
But today, we're not here to sell you anything...
In fact, all we want to do is help you compete in a digital mortgage environment...
What would happen to your mortgage business if you were able to streamline the entire loan application process through an intuitive app intake experience, automated processing workflows, pre-approval letters, and milestone trackers?
We created this buyer journey template because whether you use us or not, we want you to have the tools and processes in place to succeed in the digital mortgage space. We know there are a ton of brokers and loan officers just like our customers who needed to learn these Digital Consumer Growth Secrets.
And now we want to help you prepare for digital consumers and streamline the application process...
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"LenderHomePage.com provides website design and support for all of our mortgage businesses, and their expertise as been a key component to our success. As our customers become more reliant on the internet, it is critical to our business that we have a partner that understands how to customize our websites to meet our needs."
Allen Cravello
President at American Capital Corp